South of Market

San Francisco

South of Market showing skyline, a city and city views
South of Market showing a fountain, city views and a city
South of Market featuring a city, a skyscraper and central business district
South of Market featuring skyline, city views and a city
South of Market featuring city views and a city as well as a small group of people

From baseball games to top-notch art exhibits, find endless entertainment in one of San Francisco’s fastest-growing neighborhoods.

Explore South of Market (SoMa), one of San Francisco’s most up-and-coming neighborhoods. Home to many of the new tech companies and other start-ups flocking to San Francisco, the area is still fairly undeveloped. Many of its attractions center around three points: South Park, Yerba Buena and Folsom Street.

The neighborhood name comes from the area’s old nickname, “South of the Slot,” which referred to its location on the grittier side of the Market Street cable car line during the California Gold Rush. Today, find it a bustling area with a busy downtown vibe, largely following the city’s tech boom.

Enjoy a sunny day or people watch in the elliptical South Park, modeled after London’s Berkeley Square and New York’s Gramercy Park. Walk toward the waterfront promenade. Watch a ballgame at AT&T Park, home to the San Francisco Giants. Whether you’re a diehard fan of the Major League Baseball team or a casual observer, the ballpark is a delight for spectators. Enjoy its classic design and beautiful view across San Francisco Bay.

Investigate the world-class collections in San Francisco Museum of Modern Art, known as SFMOMA. The striking building with 21st-century additions is as interesting as the exhibits inside. See pieces by Jackson Pollock, Andy Warhol and Georgia O’Keeffe, among the 30,000 works in the collection.

Cross the street to Yerba Buena Gardens. Stroll through the beautiful gardens or go bowling or ice-skating. See the latest exhibit in the Yerba Buena Center for the Arts or take kids to Children’s Creativity Museum, formerly Zeum, an interactive technology museum.

Discover the exciting cultural scene of unique boutiques and restaurants around Eleventh and Folsom streets. Folsom Street is also home to the famous Folsom Street Fair, an annual celebration of the leather and fetish culture.

Find this sprawling area between Embarcadero and Eleventh Street, bounded between Market and Townsend streets. With its constant evolution, South of Market is always an interesting and entertaining place to visit.


Popular places to visit

Things to do


South of Market Hotel Deals

LUMA Hotel San Francisco
LUMA Hotel San Francisco
4 out of 5
100 Channel Street, San Francisco, CA
The price is CA $356 per night from May 23 to May 24
CA $356
CA $419 total
May 23 - May 24
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (2,027 reviews)
Great spot
"Everything was brand new. Very comfortable with nice touches — automated blinds, rooftop bar. Great location — lots of stuff nearby, including great local grocery store, coffee stores, restaurants, etc. Staff all very pleasant. Would stay here again for sure."

Reviewed on May 10, 2025

LUMA Hotel San Francisco
Hampton Inn San Francisco Downtown/Convention Center
Hampton Inn San Francisco Downtown/Convention Center
3 out of 5
942 Mission Street, San Francisco, CA
The price is CA $188 per night from May 23 to May 24
CA $188
CA $222 total
May 23 - May 24
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.4/10 Good! (1,016 reviews)
"Very nice"

Reviewed on May 4, 2025

Hampton Inn San Francisco Downtown/Convention Center
Palace Hotel, a Luxury Collection Hotel, San Francisco
Palace Hotel, a Luxury Collection Hotel, San Francisco
5 out of 5
2 New Montgomery St, San Francisco, CA
The price is CA $367 per night from May 16 to May 17
CA $367
CA $432 total
May 16 - May 17
includes taxes & fees
Book a stay at this historic hotel in San Francisco. Enjoy 2 restaurants, 2 bars/lounges, and breakfast (surcharge). Our guests praise the helpful staff and ...
9/10 Wonderful! (1,006 reviews)
"Headboard"

Reviewed on May 10, 2025

Palace Hotel, a Luxury Collection Hotel, San Francisco
The Pickwick Hotel
The Pickwick Hotel
3.5 out of 5
85 5th St, San Francisco, CA
The price is CA $165 per night from May 14 to May 15
CA $165
CA $193 total
May 14 - May 15
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy free WiFi, a fitness center, and parking (surcharge). Our guests praise the helpful staff ...
7.8/10 Good! (1,007 reviews)
"Our stay was pleasant. The PROS: Convenient location, decently priced rooms, clean, parking garages nearby, good front office experience. CON: thin walls in our room, tiny bathroom space, homeless people in front of the lobby. Would I stay again? Most likely."

Reviewed on May 8, 2025

The Pickwick Hotel
Canopy by Hilton San Francisco SoMa
Canopy by Hilton San Francisco SoMa
4 out of 5
250 4th Street, San Francisco, CA
The price is CA $201 per night from May 23 to May 24
CA $201
CA $237 total
May 23 - May 24
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, 3 bars/lounges, and breakfast (surcharge). Our guests praise the bar and the helpful staff in our ...
9/10 Wonderful! (845 reviews)
"Chic modern hotel within walking distance to Candlestick Park (SF Giants). Hotel restaurant on rooftop was good otherwise there were no restaurants within walking distance (use Uber). Valet parking was a bit high but there was no place to safely park."

Reviewed on May 8, 2025

Canopy by Hilton San Francisco SoMa
San Francisco Marriott Marquis
San Francisco Marriott Marquis
4 out of 5
780 Mission Street, San Francisco, CA
The price is CA $198 per night from May 30 to May 31
CA $198
CA $283 total
May 30 - May 31
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (1,291 reviews)
"We situated for attending a banquet"

Reviewed on May 6, 2025

San Francisco Marriott Marquis
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

Downtown San Francisco featuring railway items

Downtown San Francisco

2.5/5(84 area reviews)

Serving as San Francisco's central business district, this area boasts Northern California's two tallest buildings, the Salesforce Tower and Transamerica Pyramid. Explore shopping malls like the Embarcadero Center and enjoy parks such as Sue Biermann Park, all easily accessible via Muni bus and rail lines.

Downtown San Francisco
Union Square which includes a high rise building and a city

Union Square

4/5(525 area reviews)

Major tourist destination in downtown San Francisco, Union Square boasts shopping, hotels, and theaters. Explore department stores, boutiques, and galleries, or catch a performance at various theaters. Enjoy the Dewey Monument and stunning views from nearby hotels. Easily accessible via cable car lines, buses, and subway systems.

Union Square
Last light

Mission Bay

While you're in Mission Bay, take in top sights like Chase Center or Lefty O'Doul Bridge, and hop on the metro to see more the city at UCSF/Chase Center Stop or Mission Rock Station.

Mission Bay
Chinatown which includes street scenes

Chinatown

4/5(26 area reviews)

Dragon's Gate and Chinese Historical Society of America are top sights in Chinatown, and you should be sure to explore the popular shops. Hop aboard the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more sights in the area.

Chinatown
Financial District - Ferry Building

Financial District

4.5/5(76 area reviews)

Enjoy the popular shops in Financial District. Embarcadero Center is a worthwhile stop, and you can jump on the metro at California St & Front St Stop or California St & Battery St Stop to see more of San Francisco.

Financial District
Nob Hill showing a city and street scenes

Nob Hill

4.5/5(124 area reviews)

Luxury hotels, historic mansions, and Michelin-starred restaurants abound in this upscale area. Explore Union Square shopping district, Grace Cathedral, and the SF Masonic Auditorium for a taste of culture and history.

Nob Hill


South of Market

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